Roma launch MAGICA+ points programme with matchday rewards

Roma’s new MAGICA+ programme turns supporters’ matchday involvement into a points total, with prizes ranging from official merchandise to a trip with the team to a UEFA Champions League away game. The free, adult-only platform is available through asroma.com using MyASR login details.

The programme is built around testing fans’ knowledge of the Giallorossi around matches and rewarding consistent participation through the season. Each supporter gets a personal profile showing their level and points total, making it possible to track progress over time.

Roma list match tickets, a Trigoria Experience and official club merchandise among the other prizes. The headline reward is the chance to travel with the team to a Champions League away match. The club has not set out in the announcement how points translate into particular prizes, but says MAGICA+ will evolve during the season.

Eurobet.live is presenting the initiative. Roma describe it as a way to recognise supporters’ loyalty and bring them closer to the team, while the format gives fans a continuing reason to engage around matches rather than limiting participation to attending a game.

The launch arrives with Roma third in Serie A on 14 points from six matches and still unbeaten. They are due to host Genoa on Saturday 17 October at 20:45 CEST, offering an immediate matchday setting for supporters to take part in the programme.

MAGICA+ adds a points-and-prizes layer to that connection with the club: supporters can test their Roma knowledge, follow their progress and potentially access experiences tied to the team. Its value will depend on how the programme develops across the season, but the stated rewards give fans a clear incentive to stay involved.