Insights

Match briefings, written before the whistle.

Insights turns our data into ready sentences: previews, streaks, records and what changed, in five languages at the same moment. Facts only, written from the data, ready to publish.

From $15 a month, added to a league plan. See Competitions for the competitions.

Premier League
Arsenal 16:30Sunday Chelsea

Match preview, Sunday 16:30

  • Run

    Arsenal are unbeaten in their last nine home league matches.

  • Form

    Chelsea have won three of their last four away league matches.

  • Table

    A win takes Arsenal top of the table on goal difference.

Written from the match dataDemo data

Four things Insights writes for you.

Each one is available for every supported match, as structured fields and as finished sentences your team can publish straight away.

  • Match previews

    A short briefing for every upcoming match: form, table position, rest days and the run each team is on. Ready for preview pages, newsletters and match centres.

    Arsenal are unbeaten in their last nine home league matches.Preview, Premier League
  • Team briefings

    Where a team stands right now: recent results, home and away form, and goals scored and conceded, in a few lines your readers can take in at a glance.

    Chelsea have won three of their last four away league matches.Team briefing, Chelsea
  • Streaks and context

    Runs that are alive, records within reach and what a result would mean for the table, so every match comes with a reason to care.

    A win takes Arsenal top of the table on goal difference.Match context, Premier League
  • The facts feed

    A stream of what changed, published as it happens: runs that ended, comebacks, milestones and table moves. Perfect for live pages and notifications.

    Chelsea's four-match winning run ended.Facts feed, full time

Follow one match through the facts feed.

The same match, before, during and after. Each entry arrives as a ready sentence with a label, so your pages and alerts update without an editor. Demo data.

  1. Fri
    Run

    Arsenal have won their last four league matches.

  2. Fri
    Form

    Chelsea are unbeaten in five away matches.

  3. Sat
    Rest

    Arsenal have had three days of rest, Chelsea six.

  4. Sun
    Table

    A win takes Arsenal top on goal difference.

Where it shows up.

The same sentences fit a newsroom, an app and a social calendar. Your team decides where they appear.

An editor working on a laptop

Newsrooms and publishers

Previews and match context for every fixture, including the lower leagues your editors never have time to cover. Your writers spend their time on the big stories.

A product builder working on a laptop

Apps and match centres

Turn the facts feed into notifications and live cards. A run that ends or a team that moves top becomes a message your users want to open.

A packed arena crowd under bright lights

Social and newsletters

A ready line for every match day, in the language of each audience. Schedule posts and newsletters around the matches your followers care about.

AI assistants

An assistant calls get_match_briefing and gets the facts and ready sentences in five languages. It pays 0.02 USDC a call, with no account.

See AI agents

Facts only. Nothing made up.

Insights is built for publishers who put their name on every sentence. These rules hold for every line it writes.

  • Every sentence comes from the data

    Each fact is generated from match results, tables and statistics, and can be traced back to them.

  • No predictions or tips

    No odds, no betting language and no guesses about who will win. Only what has happened and what a result would mean.

  • Clear about what it is

    Generated text is described as generated, never as human reporting, so you can label it the way your readers expect.

  • The same fact everywhere

    All five languages say the same thing at the same time, so no audience gets a different story.

One fact, five languages, the same moment.

Every supported fact is published in English, German, Spanish, Italian and French at once. Names stay as the clubs write them; dates and numbers follow the locale.

  • EN

    Arsenal are unbeaten in their last nine home league matches.

    English
  • DE

    Arsenal ist seit neun Heimspielen in der Liga ungeschlagen.

    Deutsch
  • ES

    El Arsenal lleva nueve partidos de liga en casa sin perder.

    Español
  • IT

    L'Arsenal è imbattuto da nove partite casalinghe di campionato.

    Italiano
  • FR

    Arsenal est invaincu lors de ses neuf derniers matchs de championnat à domicile.

    Français

Need another language? Tell us which one when you sign up; more languages are added on request.

Prices

Add Insights to a plan.

Insights is an add-on to a plan with a league, a sport or the full pack. Switch it on or off from your account at any time. Pay in USDC.

Where a league's history is still short, Competitions marks its match context Limited and it gets fewer facts.

PlanDataData + Insights
One league, tier 3Results and the table$9$15$6 more
One league, tier 2Live scores, results and the table$19$35$16 more
One league, tier 1Full statistics: line-ups, match events and player numbers$39$69$30 more
One sportEvery competition in one sport$79$149$70 more
Full packNine sports$199$299$100 more

Prices in USD per month. These plans include the API, the widgets and access for AI assistants.

Questions.

Something else? Write to us and a person answers.

Who writes the sentences?

Software writes them from the match data, not reporters. Every sentence comes from results, tables and statistics.

Can we change the wording?

Yes. A briefing comes as structured facts and as ready sentences. Publish ours, edit it, or write your own from the facts.

Do we have to say it was generated?

Generated text is described as generated, so you can label it the way your readers expect.

Which leagues have Insights?

Every league you can buy. Where a league's history is still short, Competitions marks it Limited and it gets fewer facts.

Which languages are there?

English, German, Spanish, Italian and French, all at once. Tell us if you need another one.

Add Insights to the sport you publish.

One league with Insights starts at $15 per month, one sport with Insights is $149 and the full pack with Insights $299. Switch it on or off from your account at any time.