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Match briefings, written before the whistle.

Insights turns the data into ready sentences: match previews, streaks, context and a feed of what changed, in five languages. Facts only, generated from the data, ready to publish.

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Included in Data + Insights, from $149 per month.

Premier LeagueDemo data

Match preview, Sunday 16:30

Arsenal v Chelsea

Arsenal are unbeaten in their last nine home league matches. Chelsea have won three of their last four away. A win takes Arsenal top on goal difference.

  • Arsenal are unbeaten in their last nine home league matches.Run
  • Chelsea have won three of their last four away league matches.Form
  • A win takes Arsenal top of the table on goal difference.Table
Generated from the match dataEnglish

Four things Insights writes for you.

Each one is available for every supported match, as structured fields and as finished sentences your team can publish straight away.

  • Match previews

    A short briefing for every upcoming match: form, table position, rest days and the run each team is on. Ready for preview pages, newsletters and match centres.

    Arsenal are unbeaten in their last nine home league matches.Preview, Premier League

  • Team briefings

    Where a team stands right now: recent results, home and away form, and goals scored and conceded, in a few lines your readers can take in at a glance.

    Chelsea have won three of their last four away league matches.Team briefing, Chelsea

  • Streaks and context

    Runs that are alive, records within reach and what a result would mean for the table, so every match comes with a reason to care.

    A win takes Arsenal top of the table on goal difference.Match context, Premier League

  • The facts feed

    A stream of what changed, published as it happens: runs that ended, comebacks, milestones and table moves. Perfect for live pages and notifications.

    Chelsea's four-match winning run ended.Facts feed, full time

Follow one match through the facts feed.

The same match, before, during and after. Each entry arrives as a ready sentence with a label, so your pages and alerts update without an editor. Demo data.

  1. Fri
    Run

    Arsenal have won their last four league matches.

  2. Fri
    Form

    Chelsea are unbeaten in five away matches.

  3. Sat
    Rest

    Arsenal have had three days of rest, Chelsea six.

  4. Sun
    Table

    A win takes Arsenal top on goal difference.

Where teams put it to work.

The same sentences fit a newsroom, an app and a social calendar. Your team decides where they appear.

An editor working on a laptop

Newsrooms and publishers

Previews and match context for every fixture, including the lower leagues your editors never have time to cover. Your writers spend their time on the big stories.

A product builder working on a laptop

Apps and match centres

Turn the facts feed into notifications and live cards. A run that ends or a team that moves top becomes a message your users want to open.

Fans cheering in a stadium

Social and newsletters

A ready line for every match day, in the language of each audience. Schedule posts and newsletters around the matches your followers care about.

Facts only. Nothing made up.

Insights is built for publishers who put their name on every sentence. These rules hold for every line it writes.

  • Every sentence comes from the data

    Each fact is generated from match results, tables and statistics, and can be traced back to them.

  • No predictions or tips

    No odds, no betting language and no guesses about who will win. Only what has happened and what a result would mean.

  • Clear about what it is

    Generated text is described as generated, never as human reporting, so you can label it the way your readers expect.

  • The same fact everywhere

    All five languages say the same thing at the same time, so no audience gets a different story.

One fact, five languages, the same moment.

Every supported fact is published in English, German, Spanish, Italian and French at once. Names stay as the clubs write them; dates and numbers follow the locale.

  • EN

    Arsenal are unbeaten in their last nine home league matches.

    English
  • DE

    Arsenal ist seit neun Heimspielen in der Liga ungeschlagen.

    Deutsch
  • ES

    El Arsenal lleva nueve partidos de liga en casa sin perder.

    Español
  • IT

    L'Arsenal è imbattuto da nove partite casalinghe di campionato.

    Italiano
  • FR

    Arsenal est invaincu lors de ses neuf derniers matchs de championnat à domicile.

    Français

Need another language? Tell us which one when you sign up; more languages are added on request.

Add Insights to the sport you publish.

One sport with Insights is $149 per month, the full pack with Insights $299. Switch it on or off from your account at any time.

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